The brand has just launched the Color Sensational Made For All Lipsticks, a collection of seven shades specially created to complement all skin tones. Now Maybelline is moving beyond foundation and tackling inclusion when it comes to a different category: lipstick. Last year the brand doubled its beloved Fit Me Complexion line from 16 to 32 shades. Maybelline has been raising the bar in the drugstore sphere when it comes to shade range. Call it the Fenty Effect, but diversity is finally no longer just a buzzword, but something brands are starting to take seriously as a philosophy.
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